About The GPA Players Association

The Future of Golf Professionals

The Professional Golf of America Players Association (GPAPA) was created to extend the passion for the game of golf into the creation and professional representation of golf pros nationwide, as it pertains to the strategic marketing and professional development of their local brands. Now, club golf professionals can leverage, benefit, and extend their careers with the assistance and guidance of the GPAPA.
  • To ensure recognition and representation of PGA Club Professionals interests through all aspects of the business of golf.
  • To develop, sell and market PGA Club Professionals collective sponsorship properties.
  • To aggregate the local golf professionals collective influence, for the financial benefit of the professionals, through a traditional marketing / activation sponsorship model.
Our Core Belief

It Is: Designed to represent as brand ambassador (like PGA Tour players do) brands in a respectful, tasteful, natural and informed manner through all personal marketing platforms.

It is not: Designed to influence PGA Club Professional’s choice of which equipment/merchandise they use, support or sell.

The GPAPA is a membership based sports marketing representation association for the PGA Club Professionals who become members.

“The GPAPA will build value for the club professional who in turn grows the game of golf “ 

-Jim Bender
Ardsley Country Club

Golf Professionals of America Players Association Management Team

The Golf Professionals of America Players Association is founded and managed by the following teams who collectively are all connected to the business of the club golf professional:
Ronald Furman
Ron Furman
Ron has three decades of experience in marketing, media sales, digital and sponsorship. He has held CRO, EVP and Managing Director roles at Westwood One, Golf Channel, NFL, NBC, Comcast, ABC and Univision. Furman is known for developing successful sales teams with record revenues for the NFL Network and the Golf Channel. Accomplished in broadcast, mobile, cable, video and sponsorship sales.
Recently Chief Revenue Officer of Westwood One he lead the integration of multi-platform content, NFL, NCAA Final Four properties. Furman maintains deep relationships within leagues / governing bodies such as PGA, NFL, NHL, PGA Tour, ESPN and more.

Robert Horvath
Robert Horvath
Bob is Chairman Emeritus and former Chairman and CEO of RAPP, one of the world’s largest global marketing services agencies with operations in 20 countries. Bob was the driving force behind RAPP’s extraordinary growth and success. He also held executive finance and regional management positions throughout his 20-year tenure at RAPP. Prior to RAPP, Bob spent 13 years at Arthur Andersen in both its advisory and business consulting divisions.
Christopher Sauvigne
Christopher Sauvigne
Chris is the Managing Partner of Sauvigne & Company LLP (SCO), a NYC-based, full-service accounting firm specializing in mergers and acquisitions primarily for Fortune 500 companies. Prior to founding SCO Chris’ work experience included being the Chief Executive Officer of a publically traded multinational company where he oversaw all operations including sales, marketing, finance, legal and human resources as well as being a partner in one of the largest international accounting firms in the world.
Marc Hiatrides
Marc Hiatrides
Marc has been a leader and innovator in the insurance industry for over 30 years focusing his practice in the employee benefit arena. After college at Jacksonville University, Marc began his career in 1980 as an assistant golf professional at Rockrimmin Country Club, moved to Indian Hills in 1981 and then on to Garden City Golf Club in 1982.

Marc Hiatrides
Kevin Byrnes
Kevin brings 25-plus years of senior sales and marketing experience in broadcast/cable television, digital media, and sports marketing to the Professional Golf of America Players Association. Byrnes was Senior Vice President of Sponsorship and Advertising Sales at Golf Channel for nine years, during a period of hyper revenue growth. Most recently, Byrnes successfully launched Newsmax TV and Newsmaxtv.com, a start-up 24-hour cable TV and digital news network, and was VP, National Sales Manager at NBC Sports.

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